Selling out an event is always an exciting thing for a musician. Even though (most) online shows have much larger capacities than live, in-person events, it’s still nice to estimate your approximate number of attendees so precisely that you sell out your live stream concert without leaving money on the table by underestimating the number of people interested in buying a ticket.

We talked to three artists who sold out their online shows on Show4me in the past few months, with more than 50 seat capacity.

In this blog post, we will share all of their insights into creating an exciting show promo campaign that will ensure you can sell out your online music event, so read on!

Get personal like Neethusha Cherckal

Indian pop diva Neethusha Cherckal held her online show on Show4me in August and sold all 85 available tickets for her show.

The event took a look at the golden era of melody and grooves – from 70s disco and funk to 90s dance music and the early 2000s pop-rock music.

Neethusha’s fans jumped at the opportunity to join her for her online event, and we’ve connected with the singer to find out all about her show organization tactics that helped her sell all of the tickets to her music event.

How did you come up with your show concept?

I wanted to do something for the bigger chunk of my audience/followers, who I knew were basically my friends and the most loyal followers. They are mostly into Bollywood music and Western pop. So I combined them into a set for them! I also ended up performing a couple of tracks that was very different from what I generally do, because I wanted my closest circle of followers to see what kind of music I enjoy performing – it opens up a different side of the artist within me!

How did you promote your event?

I reached out to everyone I could through Instagram and Facebook posts. I also went a step ahead and sent the invite to everyone on my contact list through WhatsApp. For the last 40% of the tickets I reached out to a lot of people by individually messaging them on Facebook and Instagram. This was a lot of work – messaging to every single one of them. But it worked!

What do you think contributed the most to the successful ticket sale for your show on Show4me?

The individual messages. People make it a point to respond to them. It is easy for the posts to be forgotten – because it is out there for everyone and no one at the same time. When you make a personal connection with them, it helps them connect with you too, which they tend to appreciate.

How many social media posts you’ve made, total?

3-4 posts per social media (Facebook, Instagram, YouTube, Twitter) and daily stories.

How long did your ticketing campaign last?

About 11 days. The first ticket was sold the very first day! And the last ticket 8 days from then.

What would be your advice to other musicians on creating a sold out show?

Reach out to everyone you know! You never know who wants to step up and support you as an artist. I was pleasantly surprised by my campaign. Text people – connect with them personally. If you can, have a concept setlist.

How did you decide on the number of tickets to offer?

I was not at all sure about how my first campaign would go. I didn’t want to be over confident and go for 100+ tickets and at the same time look under confident to myself. With what COVID brought down on all of us, I wasn’t even sure how many people wanted to spend money on online concert tickets.

But whatever the number was, I wanted all those tickets to be sold. So I played it safe. At the same time I had a target amount in mind. I divided that into categories having faith in the fact that there would be at least 15-20% of my audience out there who would want to go for the higher options because – I chose to believe at least so many people love the artist Neethusha.

Ticket prices for Neethusha’s show were: $5, $7 (includes picking a song for show playlist), $15 (includes participation in the filming of the artist’s music video), $20 (includes 15 min video chat with the artist), $20 (donation).

Offer what people need like Elizabeth Michelle Heryawan

Skilled classical pianist Elizabeth Michelle Heryawan centered her online concert that she held on Show4me this June around the topic of relaxation and lightening up the mood in the middle of a pandemic. All 75 tickets to the show were sold.

Elizabeth incorporated numerous classical pieces as well as pop and jazz songs into her show to provide the viewers a relaxing atmosphere. We asked Elizabeth her insights on selling out a show.

How did you come up with your show concept?

As a pianist, I really enjoy performing jazz and pop songs, especially the songs that can relax my mind and soul. During the pandemic situation, I realized that many people needed some entertainment that could relax their minds. So I decided to have an online piano show to entertain people around the world.

How did you promote your event?

I let my followers on Instagram and YouTube know about my concert, as well as my friends and relatives. They were very supportive and bought the tickets.

What do you think contributed the most to the successful ticket sale for your show on Show4me?

Concept of the show and the promotion.

How many social media posts you’ve made, total?

Several Instagram stories in different days, one Instagram post, several Facebook posts.

How long did your ticketing campaign last?

Probably around 2 weeks.

What would be your advice to other musicians on creating a sold out show?

Promote as many times as you can, and also think about an anti mainstream concept.

How did you decide on the number of tickets to offer?

My manager Adam helped me to decide.

Is there a secret you can share to reaching the coveted “sold out”? :)

Build a strong engagement on your social media, especially Facebook, YouTube, and Instagram.

Here are the types of tickets Elizabeth offered for her show: $1, $2, $4 (includes song dedication), $6 (includes concert link to rewatch again after the show), $15 (includes piano lesson).

Know your fans like Larissa Goretkin

Brazilian artist Larissa Goretkin, a former music teacher, loves to create covers and has been diving more into making her own original music since moving to Portugal with her family. She has a small but dedicated following and played five online concerts on Show4me, one of which sold out.

Her sold out show was a merry celebration of her birthday in May with 50 tickets, and we connected with Larissa to learn more about what tactics helped her sell out her event.

What do you think contributed the most to the successful ticket sale for your show on Show4me?

The engagement of my fans, who wanted to make a big on line party on my bday! (love them all <3)

How did you promote your event?

With videos and private messages on WhatsApp, Instagram, and Facebook.

How many social media posts you’ve made, total?

1 in my feed and a lot of stories, including daily thx videos.

How long did your ticketing campaign last?

8 days, I noticed that more than 10 days make people forget and be bored with the same promo.

What would be your advice to other musicians on creating a sold out show?

Think about the real numbers of engaged fans that you’ve got and show them how a sold out event is important for you in that moment.

How did you decide on the number of tickets to offer?

Thinking about the fans that are really engaged in my social media and previous on line shows.

Is there a secret you can share to reaching the coveted “sold out”? :)

Be realistic with the number of tickets that you offer. And make personal messages to sell your tickets. The most personal messages, the most I sell. Use special dates and special themes to create interest in your fans. One last thing, create different kinds of tickets where your fans can feel really rewarded.

Tickets Larissa offered for her event: €1, €3 (includes personal thank you video), €5 (includes 10 min chat after the show), €5 (includes link to the show to rewatch again), €7 (birthday gift), €30 (includes singing class with the artist).

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