I am Theolodge, I am from Florida, grew up loving music, where my dad played jazz, jazz is a lot of instrumentals, and that’s where it all started. Speaking of I am a do it yourself, and I am indie as well, and key thing I keep telling is just stay true to who they are and don’t be scared to like reach out to people personally, I used to be the one “they are gonna find me, they are gonna come and get me” and then I got to the point I was like “no” let me just hit them up directly if I have your number guess what you’ve received a link from me, if you are on my social media you’ve received a direct message from me, its up for you to say “no” but if I don’t give myself the opportunity for you to say yes how will you ever say yes? so what I would tell them, you got friends around you, tell your friends hey I need you guys to comment on my pictures when I post on Instagram, I need you guys to share and like I always say to my fans and potential fans, sharing is free, it doesn’t cost you nothing, if you can’t afford to support artists you like financially, you always can support them by sharing, share material, share pictures, and that is your support.

If you burn yourself out too quick, you give them nothing to wait for, to anticipate, but when you spread yourself out and become exclusive/inclusive, now they get to wonder “I’ve missed that show, he’s not gonna do another one until two weeks later” so what does that make them do? You have to follow my movements, and for the do it yourself artists this is what you do, you make them follow your movement, now you got them.

Any club I go to I always print out poster size QRc codes, I put them by the ladies bathroom, guys bathroom, door entry and the people taking the money, because if you see something 3 times, its stuck with you, after a while you gonna wonder, so I send them directly to the music right then, I would use those methods to help with the sales, as far as booking spots, just try to find spots that are relevant, do little lounges, little clubs, everybody thinks big-big-big, what is the point of having the whole big space, with only 50 to 100 people. 

I just have this weird feeling because everything comes back in circles, I think streaming will be around maybe strong 5 years, but I think year 5 going into 10 its going to convert back into CDs, vinyls I think its going to go back to into that stage, because everything wears out and it needs a fade away to come back and regain momentum. 

Remember who you are, at the end of the day, because anybody can put on any act they want to when you go home and you look at the person in the mirror, that who you really are, so big good to the person in the mirror, Theolodge that’s crew.