As an artist who is determined to professionally build a music career, you have a choice to make on how to fund your multiple music projects: use your own funds, find a label or other third party to provide the investments, or you can crowdfund. Crowdfunding is defined exactly how it sounds. A crowd is literally funding the project at hand, whatever that project might be. I’m sure you’ve heard about crowdfunding giant - Kickstarter. But, the type of crowdfunding we’ll be looking at today is music & concert crowdfunding designed exclusively for artists like you and their music projects like funding albums, music videos, tours, concert, live shows, etc.
Ask any artist or music industry professional, "What are your thoughts on crowdfunding?” and you are most likely to receive completely different answers spanning from super negative to highly positive. The truth is, crowdfunding, when done correctly on the right platform, is a great business tool for musicians and also their fans.
However, the main question is how musicians can break through the noise and get in front of the right backers among various tech startups and business projects on major crowdfunding platforms?
Music crowdfunding aimed specifically at musicians could be the answer.
So, how different is music crowdfunding from just crowdfunding?
The benefits of music crowdfunding to the artist are actually quite straightforward. Rather than reach out to and raise funds from the users interested in a tech thing, design, business project or just anything not related to music, artists can get in view of the right people – their true fans and launch music crowdfunding campaigns for them exclusively. It does not only take the financial burden off your shoulders but also allows you to focus exclusively on the right audience – your true admirers that are ready to back up your new albums or music events like concerts and live shows. In addition to that, your true fans can get really excited about the opportunity to participate in the creative process of music creation. You see, it’s a win-win.
Financial struggles and risks of money losses used to handicap music creators. But no more!
When mentioning financial struggles, we bet every artist got a bit anxious… Unfortunately, money doesn’t stir up positive emotions and excitement for artists. Getting money and funds you need for your taking your music off the ground - is more often feels like ‘mission impossible’ than ‘wake up rich and famous’. Whether you are funding an album or a tour, money is always of concern and one of the greatest roadblocks on the way to music success. Too many artists are short cutting proper recording, marketing, distribution, and other business aspects when releasing music or organizing a live show in an effort to save money. It makes sense on the one hand, but on the other, it hurts the whole music production, distribution and consumption processes.
By raising funds from the right ‘crowd’, artists have a safe place to take their music careers to the next level and make a living as a musician without looking for a label or taking loaned money to invest in their venture with no guarantees of return.
The development of music-oriented networks like Show4me with the music & concert crowdfunding tools gives independent artists a zero-loss and risk-free way to record new music albums and organize music events. How? By teaming up with your true fans, who support their favorite artists by pledging in advance for your music projects.
Risk Free? - Yes please!
I know it’s hard for you to believe, but you truly have nothing to lose when running a music or concert crowdfunding campaign. But it is guaranteed that the absolute worst-case scenario is that you do not reach your funding goal, your fans get a full refund and you do not lose anything either. It is a whole new ball game compared to when you needed to prefund your next release or show and then keep guessing how well tickets would sell or how many empty seats would mark you get no profit today. In addition, you get another chance to revise, correct and improve your music project … and try one more time. Successful campaigns, on the other hand, is the way for you to test and prove fans’ demand for your music backed with their own cash. Music interaction network like Show4me gives you as many chances as you need to have a successful music journey.
The right crowdfunding platform matters
Сrowdfunding music-related projects requires the right platform. There are many platforms that are great for other kinds of crowdfunding, but few of these are developed especially for artists and music fans. Show4me music interaction network that was created exactly for this purpose. What’s more, the concert crowdfunding is something you can find on Show4me only.
Platforms that are more geared towards business projects and tech startups and not musicians often do not meet artists’ needs fully. They do not allow to build a strong emotional touch between artists and fans. As a result, crowdfunding campaigns on these platforms look more like fund-raising pitches rather than collaboration and creative exchange between artists and their admirers. Choosing a music-related crowdfunding service can be a key to the success of the music crowdfunding campaign. Show4me is this kind of a music-related network aimed exclusively on musicians. It allows for direct artist and fan interaction as well as music monetization through risk-free crowdfunding campaigns.
Last, but not the least: true fans keep your music alive
Perhaps the most unique and beneficial aspect of crowdfunding is that it dispels a delusion that followers contribute to your success and helps ‘filter’ those true supporters who are interested in you and your project to the extent that they are ready to pledge own funds for your show or digital album. With music crowdfunding, musicians get the opportunity to select their true fans from just followers, and focus all their effort on bringing their best music to the right people.
It is not a secret that the interesting experience is what your true fans want most. Show4me can give them that. The key is to make your fans feel like they are part of the process. You as an artist want them to feel like they are an important part of creating your music or organizing music event. You can virtually take them into the studio or on the road with you by video recording the process and experiences etc. True fans would love to experience the lifestyle of their favorite artists.
There are so many innovative ways to build stronger individual relationships with fans through music & concert crowdfunding on Show4me. And if you invest your time and undivided attention into cultivating and growing those relationships with your fans, they no doubt will want to support your music.