Emerging in 2019 as a true artist to watch in the dark/sad music space, Cloe is a force to be reckoned with. Armed with incredibly powerful songwriting skills, in addition to a voice beyond her years, Cloe crafts melancholic, yet fiercely relatable songs that touch the deepest parts of the human psyche. Championing the concept of accepting one's mental health issues, pushing for equality, and embracing imperfection, she is light years beyond the typical young musician. Cloe will be releasing original music, and covers, over the span of the upcoming year that are guaranteed to comfort listeners through their varied emotions, to allow them to feel the intensity of their deepest thoughts, and to display that Cloe does not have the edge of a sword, but instead, like a rose with thorns.
1. What are the main challenges that you had to go through as a musician and how did you manage to overcome them?
I just started, so I have to keep in mind that whatever I consider a challenge now is going to look like nothing in the future. I would say that staying true to who I am in the moment is important, and being ok with it once the moment passes. My art is constantly going to change, but it's a piece of me, and that doesn't change. I have to remember that this is only the beginning. I've definitely struggled with finding the right people, but I don't regret anything. If I didn't have a few of these bad experiences with seemingly good people, then I wouldn't be here.
2. What are the main opportunities that you feel are promising for developing a career in music in the current landscape of the business?
I'd say performing live is really important - connecting with people's eyes, not their phones.
3. What are the main struggles that the artists are facing nowadays in terms of music promotion, and what is the best approach that can be utilized in this area?
Personally, consistently posting is difficult for me. I have never once felt confident enough to keep something on my page for over 24 hours. Social media is so important, so I've had to deal with it. I have to remember how many people I'm reaching.
4. Discuss the challenges and the opportunities in terms of fan engagement, retention and growth that you – as a participant in the music business – are facing at the moment.
It's hard keeping fans engaged. I'm just starting, and social media's just not something I had ever considered consistently using, before this: two posts. That was my limit. Always two posts. Things are different now.
5. What is the toughest lesson that the music industry taught you?
Not everyone will consider your art as art. This is an industry. That was hard to realize.
6. What is the one thing that every musician should never forget and should always keep on top of their head?
At the end of the day, you're making art that is a reflection of you. It's not art if the artist doesn't feel a connection.